Tapped to create a compelling marketing presence for apartments located in a mixed-use development steeped in a vibrant urban lifestyle, Alloy crafted a campaign that conveyed the striking array of possibilities just steps from The Sedges. Alloy initiatives included: creative strategy; project naming; design of the identity and project collateral; print advertising; design of project, unit and wayfinding signage; plus an online presence with a website that provides an overview of life at The Sedges.